From conducting an audit of potential liabilities to developing a customized crisis communications plan, including mock crisis exercises, our team works to ensure your communications channels, teams and resources are prepared for the worst. And when an issue does occur, our experts act quickly, stepping in remotely or onsite, 24/7 if necessary, to work on messaging and strategy. We also leverage our in-house social media arm to speak to audiences across a brand’s owned platforms and help turn a social media crisis into a controlled messaging opportunity.
It’s not about getting their attention. It’s about what to say once you do. Consumers no longer make decisions based solely on a brand’s product or offering. They want to know who a brand is, why it is, and what role it takes on in its community.