About Us

Meet Curiosity

We are an advertising and PR agency. We are curiosity evangelists. We are a collection of industry experts who approach every opportunity with the belief that the best questions are the ones with no obvious answers.

What is our expertise?

What’s notable about our client experience?

The diversity of our client experience is one of our greatest strengths. The questions we answer in one category help us uncover insights that are surprisingly relevant to other seemingly unrelated categories.

Visit NC
NC Wine
First Citizens Bank
Charlotte Sports Foundation
GTBNC Agriculture
Wells Fargo Championship
National Gypsum
UNCC Athletics
Lincoln Harris
Duke’s Mayonaise
Husky Rack & Wire
Pappas Properties
The Johnson Group

Who’s your senior leadership team?

Brooks Luquire

I’ve always wondered what it would be like to be a songwriter traveling on the road making meaningful connections with people. An artist named Justin Peter Kinkel-Schuster gave me this song sheet after I helped him on one of his tours. I still might not know what it’s like to be a songwriter, but apparently we made a meaningful connection.

Curious to learn more?

Brooks Luquire

Senior Vice President / Director of Client Service

With 20 years of marketing experience at a variety of brands from Miller Brewing to the Carolina Panthers, Brooks manages all aspects of the client service department and its contributions to the agency as a whole. Brooks combines an enthusiasm for collaborating with teammates with his passion for helping clients succeed.

What gets you excited to come to work? “Just knowing it’s a new day and we get to start fresh. I love getting creative in how we solve not only our clients’ business problems, but also their business opportunities. And it’s a thrill to do it with our team members who genuinely enjoy those challenges – and for me, that includes my father which is pretty cool.”

What are you curious about? “What happens if you get in a spaceship and you blast off straight from earth and you keep going – where do you go? If you could live forever, does it just keep going infinitely? I’m also intrigued by the constantly changing dynamic of how you meet people where they are with a message to capture their attention. Maybe one day, that message will appear on that spaceship heading to who knows where.”

Lisa Purpura

Luquire lovingly refers to me as the “wild card” since you never know what I might say. Wild cards can be unpredictable, but unpredictability in advertising is an asset. Our industry is unpredictable and ever evolving … being a wild card means I am able to evolve with it and see what lies ahead.

Curious to learn more?

Lisa Purpura

Senior Vice President / Director of Connections & Engagement

With more than 20 years of media planning and buying experience, Lisa’s category expertise includes retail, government, tourism, quick service restaurants, financial services, packaged goods, automotive and healthcare among others. A true traditional/digital hybrid, Lisa has worked for such renowned media shops as Havas, TBWA\Chiat\Day and most recently as head of all of VMLY&R North America.

What gets you excited to come to work? “I look at every client’s media strategy as an intricate puzzle needing to be solved, and my role is to tie all information together and solve the puzzle – like a Rubik’s cube. I get very excited when I’ve delivered an impactful creative media solution that delivers desired outcomes.”

What are you curious about? “I’m always reading about what’s next, so for me it would be current marketing trends and their impact on advertising and our clients‘ business. You’ll find me glued to announcements from CES, SXSW and the Upfronts.”

Jonathan Zajicek

When most people think of data and analytics, they visualize charts and graphs. But the power of data is in ideas and solutions. True analytics isn’t in visualizing it, but rather in uncovering the insights hidden inside it. Light bulb!

Curious to learn more?

Jonathan Zajicek

Vice President / Director of Analytics & Performance

Jonathan oversees Luquire’s analytics efforts, working across a variety of technology platforms to measure effectiveness and optimize performance for client campaign. Having served most recently as Chief Analytics and Performance Officer at DRUM Agency, Jonathan also built the analytics department at Havas Chicago, and led digital transformation programs for Big Four consulting firm EY.

What gets you excited to come to work? “Helping people. Every day is an opportunity to make an impact on someone’s work and life. To make things easier, to deliver an insight, to support, all things that I use my skills to do that help the people I work with and my clients.”

Barry Finkelstein

I’ve been a hockey fan all my life, but I didn’t actually start playing the game until just a few years ago. That puck is from the first game I won as a goalie. Every time I look at it, I’m reminded to never stop trying new things, no matter how much it might hurt.

Curious to learn more?

Barry Finkelstein

Senior Vice President / Director of Public Relations

Having established himself at such firms at Omnicom’s FleishmanHillard and Publicis’ MSL, Barry has more than 30 years of experience on a broad range of organizations. A graduate of the University of Florida, Barry has served on the Advisory Council for the school’s College of Journalism and Communications, and as a board member of the Georgia, South Carolina, Pittsburgh and Charlotte chapters of the Public Relations Society of America.

What gets you excited to come to work? “I’d have to say the opportunity to collaborate with people who support me, inspire me, challenge me and teach me each and every day. Because of the talented people I’m surrounded by, my work is as interesting to me today as when I first started my career.“

What are you curious about? “I’ve always been curious about how things work. Had I not majored in journalism – and maybe if I was better at math – I might have been an engineer of some sort because I’m very analytical. Applied to my job, that makes me intensely curious about why people think or do certain things, and how we as communicators can use various tools and talents to shape people’s beliefs and behaviors.”

Stephanie Spicer

Strategy is like a puzzle, assembling all of the “pieces” – the audience and what we know about them, the brand and its objectives, the industry and its trends. But what makes strategy the most interesting puzzle is that I never know what the final picture will be until all the pieces are put together.

Curious to learn more?

Stephanie Spicer

Senior Vice President / Director of Strategy

Stephanie’s work ensures client brands and communications are rooted in a deeper understanding of business needs, target insights and category landscapes. Her proven track record of developing growth-driving strategies for brands at every stage includes serving as a vice president for Grey in New York, where she helped consumer brands such as Oreo, Advil, Tanqueray and Botox connect with audiences ranging from affluent boomers to millennials to moms. 

What gets you excited to come to work? “Our industry never stops changing, our clients‘ businesses never stop evolving, and I get to collaborate with a team that never wants to settle for ‘good enough’. It’s fun.”

What are you curious about? “I mean, everything. But if I had to pick one main thing, it would be people and what makes them tick. What motivates them to act the way they act, to choose one brand over another, to prioritize a certain experience or download a certain paper. What are the biases that influence their behavior and how can we use them?“