Luquire George Andrews

We did it by finding someone other than contractors to talk about Purple drywall – someone so intriguing that the advertising campaign resulted in a 25% increase in market share.

We created a buzz-building outdoor board that used one of basketball’s most iconic rituals to capture the city’s attention, garnering over 33 million earned media impressions.

With a little digging, we learned that 45% of travelers bring their dogs with them. That led us to an innovative effort to cater vacation travel to dogos and their hoomans, garnering over 30 million organic impressions.

We did it by creating a social media event out of something nobody wants to think about, getting a flat tire. It was so unexpected, we increased awareness for Tire Pros by 44%.

We did it by partnering with North Carolina’s DHHS, NCRLA and NC State University to develop a marketing campaign that cut through the infodemic noise, increasing mask-wearing across the state by 40%.

We did it by letting everyone in on the joke from the start. Not only did we get national attention during a global pandemic, our April Fool’s “prank” created engagement levels that broke records for the brand.